ivory ablum anniversary rebranding concepts
fall 2023
fall 2023
concept
Within the album “Ivory” by Omar Apollo, there are two main themes that showcase the harmonious experiences that he has gone through throughout the making of the album: growth within one’s self and garnering a new sense of strength and stability.
Evergreen referenced within album, Evergreen is known to be one of the most resilient plants staying strong for a year long. Apollo expresses how he struggled to create this album, having self-doubt about himself and questioning if his creative work truly encompasses what he wants to put out into the world. This internal period of growth will be showcased within the packaged product.
Ivory is a symbol within the album that represents the most valuable, resilient being, almost comparable to gold and diamonds; the “ivory” will represent how Apollo has finally rooted himself and found his sound.
He is finally grounded in himself and it speaks volumes within his work.